Case study · E-commerce seller marketing
Tikko Mcro.
A SaaS-based browser extension designed to streamline TikTok seller promotions.
- What we built
- SaaS browser extension
- Stack
- React 18, CSS Modules (Styling), Axios (HTTP client), Redux
- Services
- Browser extensionUX/UI designSaaS subscription
About the project
What is Tikko Mcro?
This project focused on building a SaaS-based browser extension designed to streamline TikTok seller promotions. TikTok's seller ecosystem is fast-growing, but lacked native automation for campaign promotions. The extension bridges this gap, enabling TikTok sellers to log in via TikTok or email and easily automate promotion campaigns, saving time and increasing efficiency. The tool was envisioned as a scalable SaaS product, combining smooth UX/UI design with robust backend development, ensuring sellers could manage campaigns without manual effort.
Conclusion
This SaaS extension successfully transformed how TikTok sellers manage their promotions. By automating repetitive tasks, it reduced workload, minimized errors, and increased efficiency, enabling sellers to focus on scaling their businesses.
The problem
What was slowing them down.
- 01
No native automation
While TikTok provides promotional features, there is no native support for automation. Sellers must repeatedly create, schedule, and manage campaigns manually.
- 02
High time consumption
High time consumption and repetitive work.
- 03
Human error
Increased chances of human error in campaign setup.
- 04
Inability to scale promotions
Inability to scale promotions efficiently.
- 05
Missed growth opportunities
Sellers missing growth opportunities due to manual workload.
The solution
What we built.
Login via TikTok or email
Login via TikTok or email for secure and seamless access.
Automation of promotional campaigns
Automation of promotional campaigns, reducing manual workload.
SaaS subscription model
SaaS subscription model, making it scalable for multiple users.
User-friendly dashboard
User-friendly dashboard to create, schedule, and manage promotions effortlessly.
Results
What changed.
Sellers and business
Significant time savings
Reduced manual setup of repetitive campaigns.
Higher efficiency
Sellers could run multiple campaigns simultaneously.
Business scalability
Allowed sellers to focus on strategy rather than execution.
SaaS growth potential
Opened opportunities for recurring revenue streams through subscriptions.
Key challenges
The hard parts, and how we solved them.
TikTok API Limitations
Designed workarounds and integrated efficient authentication methods.
SaaS Scalability
Architected the backend with scalability in mind for future user growth.
UX Simplicity for Non-Technical Sellers
Created an intuitive UI with minimal steps for campaign setup.
Tech stack
What it runs on.
- Frontend
- React 18CSS Modules (Styling)
- Utilities
- Axios (HTTP client)ReduxPWA
Process
How we got there.
01Research & Discovery
Understanding TikTok seller workflows and identifying automation gaps.
02Ideation & Wireframing
UX/UI design of dashboards and workflows for campaign automation.
03Development
Extension development with TikTok login and automation logic.
04Integration & Testing
Ensuring reliable automation and secure authentication.
05Deployment
SaaS deployment with scalable infrastructure.
06Feedback & Iteration
Gathering user insights for continuous improvement.
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