Case study · Equestrian recruitment
Yehaww.
In 2023, our team collaborated on building a first-of-its-kind SaaS recruitment platform tailored for the global equestrian industry.
- What we built
- SaaS recruitment marketplace with admin dashboard
- Stack
- Next.js 12.2.4, CSS Modules (styling), Axios (HTTP client), Node.js (runtime environment)
- Services
- SaaS platformAI CV parsingCandidate rankingVideo interviewsSubscription billing
About the project
What is Yehaww?
In 2023, our team collaborated on building a first-of-its-kind SaaS recruitment platform tailored for the global equestrian industry. The platform was designed to connect employers, such as barn managers, trainers, and horse care providers, with skilled job seekers ranging from riders to caretakers. The solution not only created a central hub for the equine community but also introduced AI-driven automation, smart candidate ranking, and video interview features, providing a modern digital infrastructure to a niche industry that had not previously experienced this level of technology adoption.
The problem
What was slowing them down.
- 01
Time-consuming sign-up processes
The candidate onboarding form was lengthy and discouraged job seekers from completing registrations.
- 02
Limited access to candidate history
Employers needed structured access to detailed candidate profiles, but not all could justify paying premium fees without real value.
- 03
Inefficient hiring workflows
Searching through candidate data and scheduling interviews was manual, inconsistent, and prone to inefficiencies.
The solution
What we built.
Two-Sided Marketplace
- Employers: Post jobs such as horse rider, barn manager, caretaker, etc.
- Job Seekers: Create profiles, apply to jobs, and showcase experience.
AI-Powered Candidate Onboarding
- Integrated OpenAI API to allow candidates to simply upload a CV.
- The system automatically extracted and pre-filled profile details, significantly reducing friction in sign-up.
- Result: Higher registration rates and improved user retention.
Subscription Model (Plus Membership)
- Free employers: Basic candidate access.
- Paid employers: Access to detailed candidate history, enhanced search features, and AI-driven profile insights.
Smart Candidate Ranking Algorithms
Matching engine sorted candidates based on job requirements and relevance, making it easier for employers to shortlist applicants.
Built-in Communication
Built-in video interview functionality for employers to connect directly with candidates, eliminating the need for external tools.
Results
What changed.
Employers and job seekers
User Retention Boost
AI-powered CV parsing reduced drop-offs during registration, increasing candidate sign-ups.
Employer Value
Subscription-based employers gained powerful hiring insights, making the Plus plan more attractive and improving monetization.
Time Savings
Automated data extraction and candidate ranking reduced the time required for employers to find suitable applicants.
First-Mover Advantage
Established a unique SaaS recruitment model within the equestrian industry, creating new digital opportunities in a niche market.
Key challenges
The hard parts, and how we solved them.
Candidate drop-off at registration
Integrated AI-based CV parsing to auto-fill sign-up forms.
Convincing employers to upgrade to paid plan
Added exclusive Plus features like candidate history access and smarter ranking tools.
Complex candidate search & filtering
Designed and implemented ranking algorithms to simplify talent discovery.
Communication without external tools
Built-in video calling feature, eliminating dependency on third-party apps.
Tech stack
What it runs on.
- Frontend
- Next.js 12.2.4CSS Modules (styling)Axios (HTTP client)
- Backend
- Node.js (runtime environment)Nodemailer (email functionality)
- Database
- MongoDB (NoSQL database)Mongoose (MongoDB ODM)
- Authentication & Security
- JWT (JSON Web Tokens)bcryptjs (password hashing)
- AI/ML
- OpenAI API (CV upload parsing & AI onboarding automation)
Process
How we got there.
01Candidate Onboarding
Upload CV · AI auto-fills sign-up form
02Employer Registration
Post jobs (free or Plus membership)
03AI Matching
Candidates ranked by relevance
04Interview Stage
Video calls scheduled and conducted within the platform
05Hiring Decision
Employers access candidate history & finalize hires
More work.
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