Case study · Youth sports (basketball)
HOOPWRLD.
A SaaS-based assessment platform designed for school basketball players in the United States.
- What we built
- SaaS web app with AI reports
- Stack
- Next.js 14.2.15, React 18, TypeScript 5, Tailwind CSS
- Services
- SaaS web appAI reportsPaymentsPDF reports
About the project
What is HOOPWRLD?
The project is a SaaS-based assessment platform designed for school basketball players in the United States. It provides players, their parents, and coaches with tools to evaluate player performance, track progress, and generate detailed AI-powered reports. By using extensive questionnaires, the platform identifies strengths, weaknesses, and areas for improvement, offering actionable insights for player development. The core value lies in combining self-assessment, peer/coach input, and AI analysis into a unified digital profile that can be shared and tracked over time.
Conclusion
This SaaS platform transforms how school basketball players in the U.S. receive feedback and track their progress. By combining structured questionnaires, AI-powered insights, and modern SaaS infrastructure, it delivers value to players, parents, and coaches alike. From a business perspective, it introduces a scalable revenue model for sports assessments.
The problem
What was slowing them down.
- 01
No structured feedback systems
School-level basketball players often lack structured feedback systems. Traditional assessments are either informal, inconsistent, or scattered across paper forms, making it difficult for players and parents to identify areas of growth.
- 02
Manual evaluation by coaches
Coaches also spend significant time manually evaluating athletes without standardized frameworks.
- 03
No centralized tracking
Lack of centralized player performance tracking.
- 04
No AI-driven feedback
No structured, AI-driven feedback mechanism for improvement.
- 05
Limited shareability
Limited shareability of player progress reports.
- 06
No scalable SaaS solution
Absence of a scalable SaaS solution for schools, parents, and players.
The solution
What we built.
For players, parents and coaches
We built a web-based SaaS platform that delivers:
- Detailed Assessments: a comprehensive questionnaire completed by players, parents, and coaches.
- AI-Generated Reports: intelligent insights highlighting strengths, weaknesses, and personalized recommendations.
- Shareable Player Profiles: profiles that aggregate performance data and assessments in one accessible format.
- Secure Access & Payments: subscription-based access powered by Stripe.
- Cross-user Functionality: players, parents, and coaches interact within the same ecosystem.
- This solution standardizes performance evaluation, saves time for coaches, and empowers players to track growth with professional-level reporting.
Results
What changed.
Players, parents and coaches
Improved Feedback Process
Structured, AI-powered reports replaced ad-hoc evaluations.
Time Savings for Coaches
Automated assessments reduced manual effort.
Player Development
Actionable insights encouraged structured improvement and accountability.
Shareability
Easy-to-share digital profiles improved visibility for players pursuing opportunities beyond school teams.
Business
Revenue Stream
Subscription-based SaaS model enabled scalability and monetization.
Key challenges
The hard parts, and how we solved them.
Complex Questionnaire Management
Used React Hook Form + Zod for form handling and validation.
Generating Detailed PDF Reports
Combined React-PDF Renderer, jsPDF, and html2canvas for flexible and high-quality PDF generation.
Ensuring Secure Authentication
Implemented passwordless magic link authentication with JWT & cookie-based sessions.
Scalability and Hosting
Deployed via Vercel, using serverless functions and environment-based configurations.
Payment Integration for SaaS
Integrated Stripe Payment Intents API with React components for a smooth, secure checkout flow.
AI Report Generation
Integrated OpenAI API for generating tailored insights and recommendations based on assessment data.
Tech stack
What it runs on.
- Frontend Framework
- Next.js 14.2.15React 18TypeScript 5
- Styling & UI
- Tailwind CSSDaisyUIReact IconsCustom CSS
- Database & Backend
- MongoDB AtlasMongooseNext.js API Routes
- Authentication & Security
- Magic link authenticationJWT tokensCookie-based sessionsMiddleware route protection
- Payment Processing
- Stripe (Payment Intents API, React components)
- PDF & Document Handling
- React-PDF RendererjsPDFhtml2canvasReact-to-Print
- File Storage & Uploads
- Vercel BlobNext.js image optimization
- Email Services
- SendGridMailgun
- AI & Analytics
- OpenAI APIGoogle Analytics 4React GA4
- Form Handling & Validation
- React Hook FormZodHookform Resolvers
- Development Tools
- ESLintPostCSSAutoprefixerYarn
- External APIs & Hosting
- NBA APIWNBA APIVercel (serverless + edge functions)
Process
How we got there.
01Onboarding & Authentication
Passwordless login using magic links for secure sign-up.
02Assessment Completion
Players, parents, and coaches fill out the questionnaire.
03AI-Powered Analysis
Platform generates tailored reports based on responses.
04Profile Creation
Dynamic player profiles with comprehensive data are created and updated.
05Payment Processing
Stripe integration ensures smooth subscription management.
06Report Sharing
Users can download, print, or share detailed PDF reports.
More work.
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