Case study · Business software / SaaS spend management
SUBIQ.
A B2B SaaS platform that helps businesses centrally manage and monitor their recurring software subscriptions.
- What we built
- B2B SaaS web app and dashboard
- Stack
- Next.js, Responsive dashboard UI, Supabase, PostgreSQL
- Services
- Web appDashboardEmail notificationsLanding page
About the project
What is SUBIQ?
This project involved developing a B2B SaaS platform that helps businesses centrally manage and monitor their recurring software subscriptions. Designed for small and medium-sized companies, the platform provides complete visibility into subscription costs, renewal dates, and software usage through a simple, intuitive dashboard. The primary objective was to eliminate manual spreadsheet tracking by providing a centralized system where organizations could manage subscriptions, monitor monthly and yearly spending, import existing data, and receive automated renewal reminders before unexpected charges occur. The solution focused on delivering a lightweight, scalable MVP that could easily evolve into a full subscription management platform.
The problem
What was slowing them down.
- 01
Manual subscription tracking
Many businesses manage software subscriptions manually using spreadsheets or scattered records, making it difficult to track recurring costs and renewal dates.
- 02
No centralized system
No centralized system to manage SaaS subscriptions.
- 03
Limited visibility
Limited visibility into monthly and annual software spending.
- 04
Missed renewal dates
Missed renewal dates resulting in unnecessary charges.
- 05
Time-consuming manual data entry
Time-consuming manual data entry and subscription updates.
- 06
Difficulty importing existing records
Difficulty importing existing subscription records into a new system.
- 07
Reduced financial visibility
These challenges reduced financial visibility and made subscription management inefficient as businesses adopted more SaaS products.
The solution
What we built.
Core solution components
The platform delivers a streamlined workflow that minimizes manual effort while improving visibility into recurring software expenses.
- Complete subscription management (add, edit, delete, and organize).
- Secure authentication with workspace-based access.
- Bulk CSV import and export for easy migration.
- Dashboard displaying total monthly and yearly subscription costs.
- Automated email reminders sent 30, 14, and 7 days before renewals.
- SEO-optimized landing page for user acquisition.
Results
What changed.
Operational results
Centralized management
Centralized management of all software subscriptions.
Instant visibility
Instant visibility into recurring monthly and yearly costs.
Automated renewal reminders
Automated renewal reminders reduced the risk of missed renewals.
Faster onboarding
Faster onboarding through bulk CSV imports.
Simplified subscription administration
Simplified subscription administration for growing teams.
Business value
Improved budget planning
Improved budget planning and spending transparency.
Reduced unnecessary renewals
Reduced unnecessary subscription renewals.
Better collaboration
Better collaboration through workspace-based management.
Scalable architecture
Scalable architecture supporting future SaaS expansion.
Strong MVP foundation
Strong MVP foundation for future integrations and advanced analytics.
Key challenges
The hard parts, and how we solved them.
Accurate spending calculations
Implemented billing-cycle logic to correctly calculate both monthly and yearly subscription costs.
Reliable renewal notifications
Developed scheduled background jobs with error handling to ensure reminder emails were delivered consistently.
Bulk data migration
Built CSV import and export functionality to simplify migration from spreadsheets.
Secure multi-workspace access
Implemented workspace-based permissions using Row Level Security to isolate company data securely.
Tech stack
What it runs on.
- Frontend
- Next.jsResponsive dashboard UI
- Backend
- SupabasePostgreSQLAuthentication & Role-Based Access Control
- Integrations
- Resend (Email Notifications)CSV Import & Export
- Deployment
- VercelSupabase Cloud
Process
How we got there.
01User workflow
Create an account and workspace. · Add subscriptions manually or import via CSV. · View spending summaries on the dashboard. · Manage subscription details and renewal dates. · Receive automated reminder emails before renewals. · Export subscription data whenever required.
02System workflow
Authenticate users securely. · Store subscriptions within dedicated workspaces. · Calculate monthly and yearly expenses automatically. · Run scheduled background jobs to detect upcoming renewals. · Send reminder emails through the email service. · Update dashboard data in real time.
More work.
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