Extensions for your own team
Internal tools that add buttons, panels and shortcuts to the web apps your team uses all day.
Digitalize / Chrome extensions
Tools that live inside the browser.
Your team spends the day in Gmail, a CRM, a marketplace dashboard. A Chrome extension puts your tool right there, on the page they already have open.
What we build
Where we usually start.
Extensions as a product
Subscription extensions with sign-up, payments and a web dashboard behind them.
The backend behind it
APIs, accounts, sync and admin panels, so the extension is more than a script.
Chrome Web Store release
Packaging, permissions review, listing and updates, so it gets approved and stays approved.
How we measure it
A baseline before, the same numbers after.
An extension earns its place by saving clicks. We time the task without it first, then report the same numbers once people use it.
- 01Time per task
- 02Clicks and tab switches saved
- 03Daily active users
- 04Store rating and review issues
How it runs
Four steps, the same on every project.
- 01
Map the work
We sit with the people who do the work today and map the process as it actually runs.
- 02
Measure the baseline
Time, errors and cost for the task as it is now, written down before we build anything.
- 03
Build in small releases
Working software early, reviewed with you as it develops.
- 04
Report the same numbers
After launch we measure the same things again, so the result is a number, not an opinion.
From the blog
Guides on this.
Building software · 14 Aug 2026 · 7 min read
Monitoring and Alerts for a Small SaaS
You do not need an observability stack. You need about six alerts that catch the failures that cost you money, and the discipline to keep the rest quiet.
Building software · 13 Aug 2026 · 8 min read
Retrofitting Multi-Tenancy Into a Single-Tenant App
Your app assumes one company per account and a customer just asked for teams. Here is how to add tenancy to a live product without a rewrite or a data leak.
Building software · 12 Aug 2026 · 6 min read
Feature Flags for Teams of One to Five
Use a small, disciplined set of feature flags to separate deployment from release without creating a second configuration system nobody understands.
Questions
What buyers usually ask.
We design for it from the start: only the permissions it needs, a clear privacy policy and a listing that matches what it does. Most rejections come from asking for too much access.